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A. Borusan

18.03.2016, 11:00 Uhr s.t. TU Berlin, EN building, seminar room EN 719 (7th floor), Einsteinufer 17, 10587 Berlin: "Worker-Centricity Could Be Today's Disruptive Innovation in Crowdsourcing" (Sihem Amer-Yahia, LIG Grenoble)

Organizational studies have been focusing on understanding human factors that influence the ability of an individual to perform a task, or a set of tasks, alone, or in collaboration with others, for over 40 years. The reason crowdsourcing platforms have been so successful is that tasks are small and simple, and do not require a long engagement from workers. The crowd is typically volatile, its arrival and departure asynchronous, and its levels of attention and accuracy diverse. Today, crowdsourcing platforms have plateaued and, despite a high demand, they are not adequate for emerging applications such as citizen science and disaster management. I will argue that workers need to be brought back into the loop by enabling worker-centric crowdsourcing. My current research seeks to verify how human factors such as skills, expected wage and motivation, contribute to making crowdsourcing kick-off again. In particular, I will discuss team formation for collaborative tasks, adaptive task assignment, and task composition to help workers find useful tasks.

This is joint work with Senjuti Basu Roy from the University of Washington and Dongwon Lee, Penn State University.